E-juice volume vs. puff count

Why e-juice volume matters more than puff count when choosing your vape

Walk into any vape shop today and you’ll see numbers everywhere — 20 K, 50 K, even 80 K puffs! The puff count has become the new marketing buzzword. It sounds impressive, but here’s the thing: it doesn’t tell you the whole story.

The real number that matters? How many millilitres (mL) of e-juice your vape actually holds.

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1. Puff count is just marketing math

That “80 K puffs” label is based on lab-perfect conditions: tiny puffs, low power, and consistent airflow.
In real-world use, puff length, draw strength, and device wattage all affect how fast you burn through your juice.

So while “80 K puffs” looks exciting on the box, it’s more of a best-case scenario than a guarantee.

2. E-juice capacity tells the real story

The mL rating (usually listed in small print) is your true indicator of value.
A vape with 18 mL of e-liquid will always last longer than one with 10 mL, regardless of puff claims.

Think of it like your car’s fuel tank — puff count is the “miles per tank” estimate, but mL is the size of the tank itself.

3. Not every device uses e-juice the same way

Coil design, airflow, and wattage all change consumption.

• Mesh coils deliver rich flavour and dense clouds, but they use more e-liquid per puff.
• Lower-wattage devices use less juice, but offer a lighter draw.

That means two “80 K-puff” vapes might taste and last completely differently — depending on what’s inside.

4. Transparency matters

In the Canadian market, packaging laws emphasize clarity — but not all brands are upfront about their true e-juice capacity.

At Casa Familia Cigars & Vapes, we make sure our customers know exactly what they’re getting.
When you shop with us, we help you compare devices based on e-juice volume, coil type, and battery efficiency — not just flashy numbers.

5. The takeaway

If you want value, flavour, and consistency, look at the mL — not the puff count.
An 18 mL vape will outlast a 10 mL every time, no matter how big the number on the front of the box is.

Because when it comes to vaping, puffs are a promise — but mL is the truth.

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Casa Familia Cigars & Vapes

Proudly serving Canadian smokers and vapers with transparency, authenticity, and expertise.